MODESS® Unveils "Girl, Talk"

Ladies, who's not familiar with Modess sanitary pads? I believe at least once in your life you've tried the product. Perhaps, even recommend it to your younger sisters, classmates and daughters.

Modess has been in the market for several years. I personally like the product, use it until I shifted to a much longer sanitary pad of another brand.   

Have you seen the latest Modess TVC were girls play volleyball? There's also one with actress/commercial model Angel Locsin. Then I browse the internet and found another one, probably one of the oldest Modess TV commercial featuring Christine Bersola. I decided to share it here, enjoy the 1995 Modess TVC!




The reason why I suddenly remember those TVCs because they have one thing in common - the girls are talking and moving! 

Recently, MODESS® Philippines launch a nationwide campaign, “Your Voice, Your Move,” to give our young girls opportunity to speak out about and for the May electionseven if they could not officially vote. 

The voice of these teenage girls were put into a  special edition publication called “Girl, Talk” – a compilation of messages for the country’s leaders from teen girls who were too young to vote in the recent elections. 

Issues on responsible leadership, to improving education, to taking care of the environment, and caring for the sick are mentioned by these young ladies.

Through MakeYourMove website they were invited to write a shout-out message to senators. 
Barbie Forteza
Barbie Forteza 
Bea Binene, Louise de los Reyes and Barbie Forteza, MODESS® online community, campaign ambassadors read their own quotes from the book, and talked about why they feel strongly about these issues.
Bea Binene
Bea Binene
Thought influencers, Anna Oposa from Save Philippine Seas, Paulina Miranda from the UP Diliman College of Education, Rachel Racelis from the University of Makati and Eligh Yu from Leaders International Christian School also responded to other quotes and narrated their own experiences as advocates of change, thus encouraging today’s young girls to do the same. 
Paulina Miranda from the UP Diliman College of Education
Paulina Miranda from the UP Diliman College of Education
The send-off of the actual books to the offices of our senators was the highlight of the event. I just hope they would find time to read this book and take into considerations the voice of our teenage girls. Congratulations to Modess Philippines for this great initiative! 


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