Pantene’s Healthy Hair for Healthy Water| P&G Children Safe Drinking Water Program


Pantene’s Healthy Hair for Healthy Water campaign commits to provide children all over Asia with safe drinking water.

PUR treated riverwater drank by children (2)

On January 10, Procter & Gamble (P&G) Philippines’ leading hair care brand Pantene joins the cause to give children safe drinking water with the launch of its “Healthy Hair for Healthy Water” Campaign.

P&G Children Safe Drinking Water (CSDW) Program

A support to the P&G Children Safe Drinking Water (CSDW) Program.

Ms. Issa Litton

A long term global advocacy program that focuses on reducing sickness and death that result from water-borne illnesses caused by drinking contaminated water.

One small packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water.

One small packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water.

Keith Kall, World Vision USA

To do this, Pantene with P&G’s CSDW program will provide water purification packets in the Philippines, Thailand and Indonesia.

Everyone can participate, Pantene gives us a chance to donate 1 day of clean drinking water through online pledges at the Pantene Facebook page

Dr.Allgood showing us how dirty water turns to safe dinking water

Dr. Greg Allgood, Director of the P&G CSDW Program is excited to have Pantene strengthen the campaign in the Philippines – “P&G through partial support from Pantene Healthy Hair for Healthy Water program will provide more than 17 million days of clean drinking water during the next year through this program – that’s 34 million liters of clean water for more than 25,000 of the most vulnerable people living in remote areas with only contaminated water sources”, says Dr. Allgood after a recent visit to Siargao.

Mr. Clint Navales

P&G’s External Relation Leader, Clint Navales echoes Dr. Allgood’s sentiments as he gives more details about the campaign – “Our goal is to be able to get 10,000,000 pledges all over Asia, so we would like to invite Filipinos to support our campaign by visiting the Pantene Facebook page and giving their pledge. We’ve seen through recent calamities how difficult is to have access to something as basic as clean drinking water, and also how important clean water is to prevent disease in these situations. With the Pantene Healthy Hair for Healthy Water campaign, you now not only get healthy hair, but you help give a child good health through clean drinking water”.

Ms. Anama DimapilisAnama Dimapilis Corporate Communications Manager P&G

The P&G CSDW Program works with more than 120 partners globally to respond to the greatest needs for clean water. Clean drinking water has been provided in over 65 developing countries.

In the Philippines, P&G’s CSDW was able to donate clean water to communities hit by Sendong. Done in partnership with World Vision, P&G was able to distribute 600,000 water purification packets to Sendong survivors, including more than 500 families in Mandulog and nearby communities, which was one of the areas hardest hit by the typhoon in Iligan.

To close to ceremony, all of us drink the water that Dr. Allgood treated earlier.

P&G, Dr.Allgoods, Members of the media

It was a brilliant idea of creating the water purification packets people in remote places without safe drinking will have a better life. Cases of diarrhea and other water-related disease will be prevented.

It was an honor to join the event and learn the advocacies of Procter and Gamble and World Vision. Special thanks to Tatak Digitista for the invite.

Join us! No purchase needed, you can make a difference just visit their Facebook Page, pledge for a healthy hair and in turn Pantene will donate healthy water to communities in need. Don’t forget to invite your family and friends to visit the page too!


Post a Comment

Share your comments and reaction.



Readers' Favorite

@LivingMarjorney on Twitter

Woman In Digital Photos


This blog is managed by, a social media marketing agency.

For Ads, Partnerships, Collaborations & Event Coverages email with the SUBJECT "[Woman In Digital]".

For product review deliveries & personal inquires for Marjorie herself, email