Topics such as "Understanding the New Consumer in a Mobile World"; a talk about Current and Future Trends in Mobile Marketing, Maximizing Mobile Marketing in Emerging Markets.
Experts who shared their insights on the subject were Twitter Asia Pacific Managing Director, Aliza Knox, Google's SEA Head of Strategic Partnership, Sergio Salvador, Singtel's Head of Strategy and Business Development for Global Advertising, Craig Law-Smith, Mobile Marketing Association (MMA) APAC Managing Director, RohitDadwal, CEO and Founder of Telos Media Works, Alfonso de Dios, CEO and Founder of Glamster, Kartik RAM, CEO and Founder of Buzzcity, Dr. KF Lai, Vserv.mobi's Vice President for Business Development, VikasGulati, Smaato's APAC Managing Director, Marcus Tan and Fiksu's APAC Director, Rico Wyder; moderated by Mobext's General Manager for Singapore, Malaysia and Vietnam, Michael de Souza.
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| Ms. Aliza Knox, Twitter Asia Pacific Managing Director |
Co-organizer and E-learning Edge CEO and Co-Director of Certified Digital Marketing Program by the Institute for International Digital Marketing, Hans Roxas-Chua shared
"As a support to the tremendous result mobile as delivered as a key medium in the marketing mix and due to the overwhelming support of the CMOs in the country, we plan to conduct the CMO Mobile Marketing Summit every year to be able to consistently up keen our CMOs as how to mobile initiatives fare in marketing and advertising."
Over 300 CMOs, Group Heads, Directors, Product Heads and Digital Champions of top multinationals as well as local companies in the country attended a full day learning and networking opportunities.
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