Upgrade your Washing Machine with Electrolux UltimateCare

Washing machines are created to make laundry chores easier. However, not all washing machines are made equal. Some just do the job of washing the dirt but as we take a closer look to the fabric we regret to find out it's ruin and the stain remains in it.

FashionCare Council Members Amina Aranaz-Alunan
FashionCare Council Members Amina Aranaz-Alunan

I wish I could always do the laundry by hand but there are other important things to attend. Clothes are expensive, therefore we should take care of it so it will last a long time.

Electrolux Washingmachine
Electrolux Washingmachine
I've only had two washing machines. The first one was a manual type until I decided to get a fully automatic washing machine to make laundry much easier. Just like smartphones, our washing machine needs an upgrade too.

Electrolux Philippines recently launched it's latest innovation of washing machines in a chic event held in White Space Makati. Guests came in their classic white attire. 

Renowned fashion designer and Electrolux FashionCare Ambassador, Rajo Laurel; Founder, executive director and teacher of SoFA Design Institute, and Creative Director of fashion accessories and bag label ARANÁZ, Amina Aranaz-Alunan, and Janice Villlanueva, successful mompreneur and founder of Mommy Mundo shared their experience using the new washing machines by Electrolux.

Electrolux FashionCare Council Members

Electrolux Challenges Women to Change the Way they do Laundry

Electrolux Philippines conducted a research in partnership with Mommy Mundo and asked about what fabrics they were afraid to wash using their washing machine, 67% of the respondents say that they are afraid to machine wash their silk clothing, followed by delicate wear (52%), cashmere (40%), and wool (39%).

Among the top reasons why women hesitate to put their clothes in washing machines are more than half of them (58%) think it might ruin the clothes, while some think that machine wash can cause fabric shrinkage (17%) or fading of colours (4%).

When it comes to doing laundry, women worry about more than just cleaning but also the fabric care such as pilling of clothes or what we call himulmol, stubborn stains and misshaping of clothes.

The FashionCare Challenge

With women’s laundry concerns in mind, Electrolux created the UltimateCare range of washing machines, designed to help women care for their clothes.

At the FashionCare Season 2 Premiere Party, Electrolux Philippines FashionCare Ambassador Rajo Laurel, FashionCare Council Members Amina Aranaz-Alunan, and Janice Villanueva put the UltimateCare™ washer dryer to the test as they challenged Electrolux to wash their designer dress, silk scarf and wool jacket, respectively.

They demonstrated how to use the Electrolux UltimateCare washer-dryers, proving how easy and convenient they are to use, and how effective they are in keeping your clothes clean, fresh and vibrant.

Amina Aranaz-Alunan was happy to find her silk scarf was just as colourful after washing as when she bought it. Meanwhile, Janice Villlanueva found her undamaged and soft to touch wool cloth after the washing and drying was finished. Rajo Laurel was sure that his designer dress would come out of the wash unscathed.

Electrolux UltraMix Technology

Electrolux latest washing machines is powered with UltraMix™ technology to help women not only get better stain removal but better fabric care, helping them retain the colour, shape, and softness of their clothes from delicate wear to designer pieces.

The UltraMix™ technology gives women the results of a hot wash for better stain and dirt removal, yet uses a lower, gentler temperature. Detergent and water are pre-mixed in a special chamber before the beginning of the cycle to maximize cleaning power at a lower temperature. It delivers deeper clean and 31% better colour care, to ensure your favorites look newer for longer

Besides the powerful yet gentle cleaning of UltraMix™, Electrolux UltimateCare™ washing machines extend the life of clothes with Vapour Action, designed to soften fabric while reducing allergens by up to 99.9% that’s gives women the assurance of better care for your clothes for years to come. The Woolmark certified cycle approved by the Woolmark Company, the global authority on wool, will safely launder these precious garments.

Electrolux UltimateCare™ washing machines also has Eco Inverter technology that offers high energy efficiency that reduces energy consumption by 75% and save time by 44%.

Here's another great news, Electrolux is offering several great deals on its washing machines, with offers up to 25% off on selected front load washing machines and washer- dryers.  Women can also avail of selected Electrolux Front Load Washing Machines and get 25% off on an Electrolux Front Load Dryer. Also included is a free stacking kit and installation valued at PhP 3,049 with this fantastic bundle deal. Promo period ends September 30, 2018. Find out more by visiting bit.ly/ElectroluxFashionCare.

sumptuous meal prepared by Electrolux
sumptuous meal prepared by Electrolux

Our clothes deserve an UltimateCare, choosing the right detergent or laundry soap and the washing machine will preserve its natural color and fabric. Do you have laundry woes you'd like to share?


  1. Yes thats true my most wanted number one brand miss marjorie ang Electrolux ,gusto ko po refrigerator nla, kc ang tipid sa kuryente
    Tapos hightec na hightec ung automatic washing machines nla


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