Beyond The Box Midnight Launch for iPhone Xs and Xs Max

The newest iPhone was recently launched in the Philippine market. Beyond the Box, the country's leading Apple Premium Re-seller and service center prepared several activities during the midnight launch of iPhone Xs and iPhone Xs Max at their store in Uptown Mall in BGC.

iPhone Xs and Xs

As early as 10am, Apple fans and customers lined up to get the first dibs on the new iPhone. The product launch began at 7PM of the same day until 12:01MN of October 26, when the units were made available for purchase.

iPhone Xs and Xs Max Midnight Launch at Beyond The Box

Beyond the Box made sure that the wait was well worth it. Offering one-night-only discounts on select items and special promotions for unit purchases. For the launch, free Beyond Essentials kits containing premium accessories from Baseus, XPower, Pop Sockets, Fuse Chicken, Urbanears, Momax and BTW were given to the first 100 customers to purchase the new iPhones.

iPhone Xs and iPhone Xs Max

Those who lined up also got the chance to win hourly raffle prizes from Anytime Fitness and premium items from Beyond the Box. They also enjoyed free pizza courtesy of Pizza Express and smoothies from Jamba Juice, as well as music by DJ Kills Robot. 

iPhone Xs and Xs Max Midnight Launch at Beyond The Box

Beyond the Box also held a series of Box Talks to inspire and educate customers on how to make the most of their Apple devices. There was a session with painter/illustrator Tokwa Penaflorida, who held a live drawing demo using the iPad Pro and Apple Pencil. The top features of the Apple Watch OS 5 and the iOS 12 for iPad and iPhone were also presented by an Apple-certified trainer.

iPhone Xs Max Front Camera

The new iPhone XS retails at (64GB Php69,990; 256GB Php79,990; 512GB Php93,490) while the iPhone XS Max (64GB Php76,990; 256GB Php86,990; 512GB Php99,990).

Both are available for 24 months 0% installment with Unionbank, Security Bank, Metrobank, BPI, Eastwest Bank, PNB, and Citibank. They are available for up to 12 months 0% with BDO. 

They are also available for Home Credit Installment in select Beyond the Box stores in Robinsons Ermita, Vmall Greenhills, and Robinsons Galleria.

iPhone Xs Max back

For the prices, iPhone Xs Max is available starting at Php76,990 while iPhone Xs starts at Php69,990 at beyondtheboxph. You may visit their website at

iPhone Xs and Xs Max Prices

Get your own iPhone Xs and Xs Max now at the nearest Beyond the Box.


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