cyberReadi: How to be a Responsible Online User

Social media has been of great help in spreading news and disseminating right information. With that, we can easily communicate to our loved ones in no time. Social media also becomes a great platform in expressing one's feelings and thoughts. Sadly, there are people who uses this platform and the internet to take advantage, hurt and steal other people's privacy. The young and the old are usually the victims of cyberbullying and other forms of online scams and phishing. With that, the Philippine Information Agency (PIA) rallies PH youth to be responsible online users thru #cyberREADI.




Before sharing anything online, ask yourself, should I post this? 

Is it gossip or hearsay?
Will it embarrass anyone or hurt their feelings?
Is it a complaint about people or work? 
Is it insensitive to any race, religion or belief?

In an intimate gathering, The Philippine Information Agency, the official information arm of the Republic of the Philippines, shared their efforts to safeguard the youth against the dangers in the online world by aggressively pushing for the promotion of its nationwide cyber wellness campaign. This campaign is part of the ASEAN-Japan Media and Information Literacy (MIL) for the Youth Project which the PIA is spearheading in partnership with the InfoComm Media Development Authority of Singapore and with funding support from the Japan-ASEAN Integration Fund (JAIF).

PIA CyberReadi Campaign

The campaign official logo and branding focused on #cyberREADI - with READI representing the five (5) ASEAN Core Values on Digital Literacy adopted by the ASEAN Ministers Responsible for Information in May 2018.

These values served as a framework for the digital literacy programs in the region: Core Values Description.


  • Responsibility. means that we should think first and be responsible for what we post online. 
  • Empathy means that we should be respectful and thoughtful of how our online interactions may affect others. 
  • Authenticity means that we should be sincere in our online interactions and prepared to stand by what we post. 
  • Discernment means critically evaluating the online information before acting on it. Integrity We should do the right thing, stand up for what is right and speak up against negative online behavior.

After the logo and branding were launched, the PIA has released various multimedia materials and resources developed with the help of the University of the Philippines College of Mass Communication Foundation Inc. (UPCMCFI). These materials are products of an audience analysis on youth’s level of awareness regarding online safety, using focus group discussions conducted with Filipino youth representatives in different areas in the country.

PIA CyberReadi Campaign

Also greatly considered in the production of these materials were the insights on the changing media consumption habits of the youth and initiatives and best practices in promoting media and information literacy as discussed by speakers from the Philippines, Singapore, Japan, UNESCO, and Facebook and in group workshops by representatives from public information, media, academe, and youth sectors of the ten (10) ASEAN Member States during the ASEAN-Japan Forum on Media and Literacy: Cyber Wellness for the Youth on March 2018.


Materials produced include:

> Short videos on the following topics:

  • Cyberbullying
  • Online gaming
  • Online dating
  • Online scam
  • Online privacy
  • Internet addiction
Infographics, Social media cards, GIFs and module for cyber wellness training. PIA come up with a dedicated web page for the cyber wellness campaign; regional and provincial offices are rolling out their respective activities to further spread the cyberREADI advocacy.



H.E. Kung Phoak, Deputy Secretary-General for ASEAN Socio-Cultural Community stressed that the Cyber-Wellness campaign is a timely project since digital media has increasingly become the primary source of information among ASEAN people. He says: “There is a need to build information resiliency among the youth and protect them from the risk of getting misled by fake news and misinformation. With enhanced media and information literacy, the youth is expected to become smart consumers and responsible producers of online information.

Through this project, we hope young people would better understand, inquire, create, communicate and think critically while digitally engaged”. Click here to know more about #cyberREADI.


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