Christmas is About Caring: Stories from Silka and Eastern Communications

The pandemic can't stop us from celebrating the holidays. Amidst all the challenges, there are many ways to make Christmas more meaningful. In the latest Silka Skincare Papaya video, a large family is about to come together for Noche Buena. I thought they are in one house, sama-sama. Heartwarming! During these challenging times that we feel the love and care of our family just as Silka takes care of you.

Heartwarming Christmas Stories

"Magparamdam ka naman" ["Let us know how you're doing"] captures the Pinoy yearning: we want to reach out and be with the ones we care about. And families have a history of caring for each other, of being together through tough times and through whatever means - a yearning not even a pandemic can diminish.

Ganito din ako before mag shoot ng video. I apply lotion in my hands para glowing skin. For face, wash, toner and...

Posted by Marjorie Pineda-Uy on Tuesday, December 15, 2020

In this video, a large family is about to come together for Christmas. With a Christmas tree behind him, the Grandfather finishes setting up the dinner table. He calls out to his wife, if she's ready. The Grandmother comes with a bottle of Silka lotion, rubs some on both her hands (to look fresh for the family picture, she says). She wonders out loud if the rest of the family are ready. Cut to the mother in the bedroom rubbing Silka lotion on her leg. She gently hollers the same are-you-ready question. Cut to the bathroom, where Millie, her daughter, hollers back, while applying Silka deodorant on her underarm: "Almost done, mom".

The mother then knocks on the bathroom door, and the Dad answers, already feeling refreshed while still showering with Silka soap. Cut to a newly-wed couple's conversation: the husband is all set and gently tells his wife, "Lika, baba na tayo." She answers, while applying Silka Facial Cleanser with a cotton ball, "Patapos na" This must be a big house, the viewer is thinking, because we're seeing members of a big family getting together on Christmas Day.

The Grandfather takes his seat on the dinner table, and compliments Millie, who turns to face her Lolo. "Kaya paborito ko po kayong Lolo eh," she says. Then the Grandfather notices that only Anna, a nurse, is missing from, we are led to believe, the dinner table (which is never shown in full). Cut to Anna, who, while washing her hands with Silka soap, says, "Ok, Dad, palabas na." So, she must be the bunso and has siblings in both of the two couples earlier shown (who should be with the Grandparents by now).

Silka Products

Nurse Anna sits down and says, "Ok, guys, game? 1, 2, 3." The family picture is "taken" - screenshots of the members of the video conference call are shown, while merry Christmas music plays in the background. Turns out this was indeed a big family, and a gathering still, despite not being face to face. Family alaga knows no distance.  Like these three generations of families keeping to their habit of self-care (pag-aalaga), Silka has been creating and making available affordable lines of effective products to help Filipino families achieve a glowing complexion and smoother skin. Their skincare line includes soap, lotion, facial cleanser, deodorant, body wash, and pearl creme. Since 2001 (nearly 20 years), Silka has been helping Filipinos achieve the kind of care (alaga) they long for.

There's an emotional tug to the video: the holidays are when families get together, and that's made all the more difficult because of the social distancing necessitated by Covid-19 restrictions. But you don't get the feel that the families are settling for less with a video conference call - in fact they're still as lively as they would have been had they'd been face to face.

The video's voice over ending is apt: "Naiba man ang takbo ng buhay, natural lang na ipadama sa isa't-isa ang alaga nating nandyan para sa kanila. Maalagang pasko mula sa Silka.”

Families take care of each other just as Silka takes care of you. If you want to experience a Maalagang Pasko with Silka, check out their products on Shopee and Lazada.

I can also relate to the story.  Like them, we are also celebrating the holidays far from each other. We can't even visit our parents in Batangas and Bulacan because we practice health safety protocols. Just like them, I also use Silka especially prior to taking photos and videos. I apply lotion in my hands para glowing skin. For face, wash, toner and moisturizer naman. This holiday season, make sure you're looking good kahit pa virtual holiday party. How about you, what's your alagang Silka story. 

Eastern Communications Supports Rebuilding Typhoon-hit Communities

Christmas is one of the busiest time of the year. We gather the family, meet our friends for celebration. We are busy wrapping gifts and preparing for noche buena. As we prepare for the holidays, may we also take to time to remember our kababayans to lost their homes and loved ones due to recent typhoons. 

In support of rebuilding communities hit by Typhoon Rolly and Ulysses, Eastern Communications donated Php400,000 worth of cash to the towns of Tuao and Solana in Cagayan, and non-profit organization Operations Blessing. Eastern Communications, together with its employees, was able to raise funds to help affected families recover from the aftermath of said calamities.

Eastern Communications Donates to Typhoon Victims
Eastern Communications Supports Rebuilding Typhoon-hit Communities

The Holy Guardian Angels Parish in Tuao and Parish of Saint Vincent Ferrer in Solana, Cagayan headed respectively by Fr. Rino Guaring and Fr. Gary Agcaoili both received Php 100,000 each. This pledge will be part of both churches’ rehabilitation efforts, aiming to provide materials for some families to build new houses and assist them in their livelihood as many Cagayanos were relocated to a higher place.

Victims of Typhoon Rolly and Ulysses
Victims of Typhoon Rolly and Ulysses

Operations Blessing, the humanitarian arm of Christian Broadcasting Network Asia, also received Php221,400 pledges for similar projects in Catanduanes, Camarines Norte, Cagayan Valley, CALABARZON, and Metro Manila. To learn more about Eastern Communications’ operations, visit

“We applaud the efforts of our beneficiaries in providing the basic needs of families affected by the typhoons, and we are one with them in helping families rebuild themselves after the storm. We’re hoping that this humble gesture will be able to reach Filipinos in need as they recover from the aftermaths,” said Eastern Communications Marketing Division Head Jedrek Estanislao.

I hope these heartwarming Christmas stories inspire and touched your heart. I wish you peace and happiness this Christmas and the coming New Year. Happy Holidays!


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