My Beautycon 2025 Haul

Hello friends! I attended the biggest beauty event of the year, the Beautycon 2025 at SMX Manila. More than just a shopping venue, it was an amazing event featuring the latest trends in beauty, health and wellness.

                

 

Beautycon 2025, tagged Destination: Beauty, proved to be the ultimate venue and the hottest event for every beauty fan. Watsons, SM Beauty, and Look At Me patrons were treated to an extravaganza made bigger and better - thanks to last year’s overwhelming turnout for the first-ever Beautycon. The beauty community, including celebrities, TikTok stars, and industry pioneers, gathered to celebrate the best in makeup, skincare, personal care, health & wellness, and more. Even the Philippine Dermatological Society was present.

Yes, in theme for Beatycon Destination: Travel!

Adding to the excitement, Watsons Club members, SM Advantage Card holders, and Look List loyalists enjoyed free entry to the event. Inside, over 160 brands showcasing makeup to fragrances, body care to hair care & styling, personal hygiene to health and wellbeing were present to give everyone exclusive discounts, bundles, gifts with purchases, and first dibs at the latest launches.

lovely floral design at Y.O.U Beauty booth 

Anne Curtis and BLK Cosmetics

Ms. Nadine Lustre

Hada Labo Firming Skin Duo

Barenbliss

Filipino beauty favorites and international brands all welcomed patrons to interactive booths and experiences that can only be executed at Beautycon 2025. It was an affair begging to be seen IRL and shared online immediately as the entrance featured a photo-ready LED tunnel while inviting pink archways and striking visuals greeted customers as they made their way to the second floor of the SMX Convention Center. Inside, a big boarding pass and a traveling postcard made for cute moments!

Beautycon - Panel discussion of local beauty brands CEOs

The whole day was not enough to explore over 160 top beauty brands. As early as now, we look forward to next year's Beautycon!