GRWM Cosmetics Opens Grand Pop-Up Store in Festival Mall

Just in time for the holiday season, GRWM Cosmetics unveils its biggest pop-up store and holiday set-up in Festival Mall. This chic store offers GRWM's most-loved products and new collections. 

GRWM Cosmetics Pop-Up Store at Festival Mall

GRWM Pop-up store is not just about makeup and skin care, it was a showcase of innovation. The store is divided into different sections so shoppers can easily find the products they've been looking for. Best of all you can try their products even before you buy it, a friendly staff will help and assist you in choosing the right shade for you. You will definitely enjoy your visit at the GRWM pop-up store and holiday set-up.

GRWM Cosmetics Pop-Up Store

Since the very beginning, GRWM Cosmetics has championed inclusivity and community, fostering a loyal and supportive following known as the Goal Getters. The Festival Mall pop-up serves as a celebratory homecoming, bringing the brand’s full range of products directly to its foundation.

GRWM Cosmetics Pop-up Store

“This grand pop-up store is our way of celebrating our roots in the South and sharing our passion for inclusive beauty with our southie Goal Getters,” says Mae Layug-Madriñan, CEO and Founder of GRWM Cosmetics. “We’ve designed this space to be more than just a store, it’s a hub where our community can experience our full range of products, participate in fun activities, and and be part of our sustainable initiatives. We want everyone to feel seen and represented.”

After the short program, everyone went shopping and enjoyed these GRWM's Exclusive Holiday Bundles and most loved collections including:

• The recently launched All About That Base Volume II Collection with the hero product, the Daily Skin Tint available in three (3) sizes, the regular, mini, and shade samplers.

• The Limited Edition Face Card Holiday Collection, making its physical store debut with the much anticipated 6-pan customizable palette and new packaging design.

• Specially curated holiday bundles featuring customer favorites and new releases, perfect for gifting your loved ones (or yourself!) this season.

Glam and Go Stix GRWM

Exciting Perks and Sustainability Initiative

GRWM Cosmetics is rolling out the red carpet for the public opening with incredible incentives. Exciting freebies and gifts-with-purchase (GWP) will be available for early visitors and qualifying transactions. Customers who post about their visit on social media during the opening week will receive special one-week free marketing freebies, further strengthening the Goal Getters community spirit.

With Ria Hazel and Erica

In line with the brand’s commitment to responsible beauty, the pop-up will also feature a dedicated GRWM x Envirocycle Bin for customers to drop off their GRWM empties for proper recycling and better waste management. This initiative is anchored to GRWM’s ongoing efforts toward sustainability within the beauty industry. In exchange, Goal Getters will receive a limited edition LipBooze in the shade of Hope.

GRWM On The Glow is super nice to the skin

Catch these Holiday Bundles from GRWM, available at their Pop-Up Store

Begin your the holiday shopping at GRWM pop-up store today! Go ahead and discover the shades and formula that suits your skin. Gift your bestie a new makeup set she will surely love. Last but not the least, enjoy exclusive discounts and freebies only here at the pop-up store. Happy Holidays!