Australian Makeup Brand, BYS Now in the Philippines


Makeup is about enhancing beauty. The application of makeup depends on the occasion, celebration, time of the day and one’s mood. Good thing we can choose from a wide array of cosmetic brands in the market. And we’re glad we don’t need to go out of the country just to purchase beauty products because a lot of them are available in the country.

BYS, Australian Cosmetics Now in the Philippines

BYS, a top Australian Cosmetics brand launched last October 3 at Makati Shangri La Hotel with guests from Watsons Department Store, Buyanihan representatives, top executives, fashionistas, trend -setters, bloggers and fashion-forward women.

BYS designed and developed in Melbourne, Australia caters the needs of today’s modern women. BYS fills the gap for innovative, good quality and great value-for money among its loyal followers. BYS has more than 1000 products making it one of the largest and most on-trend cosmetics brand worldwide. It is renowned for its wide array of Nail Polish, with more than 300 basic and fashionable colors.

BYS Now in the Philippines

Just before the fashion show, BYS Cosmetics hand over a donation to ABS-CBN Foundation and Bantay Kalikhasan.

BYS Now in the Philippines

“Re-defining beauty” is the evening’s highlight. The runway show was presented into four make-up trends for 2012-2013 - Extreme, Luminous Years, Well-being and Rebels.

BYS Now in the Philippines

All the way from Paris, Michael Burgeois shared make-up trend forecast for 2012-2013. He is a design consultant for international brands such as Topshop, Topman, Dorothy Perkins and Marc Jacobs.

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Mineral make-up known as Minerals Naturale infused with 100% minerals, the line is ideal for sensitive, acne-prone or oily skin. 

BYS Now in the Philippines

They also have a wide collection of false eyelashes made of natural fibers. It consists of 50 different designs, all are reusable, easy to wear, of the latest latex-free formula and trendy.

The runway show highlighted BYS’s wide range of products, unique colors and versatility. Twenty models paraded in various interpretations of the four major make-up trends for 2012-2013.

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Mr. Michael Burgeois, a respective design consultant 

The Product: BYS Cosmetics

I’m excited to use my new set of makeup from BYS. I got two boxes, one has foundations and concealer. The other box has mega shine lip glosses, eyeliners (cocoa and black), the animal instincts bronzer and bronzing powder. 

BYS Cosmetics : Foundations and Concealer

BYS is available in France, the United Kingdom, Japan and now in the Philippines. BYS is set to open 13 outlets in Metro Manila and key cities in the country by the end of September.

BYS Cosmetics : Animal Instincts Bronzer BYS CosmeticsBYS Minerals NaturaleBYS Mineral Naturale

BYS is distributed in the Philippines by iFace, Inc. and exclusively available at the SM Department stores and selected Watsons branches.

Smart Prepaid subscribers can instantly indulge and treat themselves every time they buy load. Smart has partnered with SM and BYS cosmetics. From now until October, 2012, for every P500 Smart Call and Text Card at retail kiosks inside participating SM shopping malls, Smart subscribers will receive a coupon entitling them to a free BYS item. Just present the coupon at SM Dept. Store, participating SM Malls are Fairview, Mall of Asia, Makati, Manila, Megamall, North EDSA, Pampanga and Southmall. You can get the latest updates via


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