Brooks opens its first concept store in SM North EDSA, the 1st in Southeast Asia

 

Sports Resources Inc. (SRI) and BROOKS unveiled its first concept store in Southeast Asia at the 3rd level of SM North Annex building.

Brooks, a running gear specializes in creating innovative and biomechanically engineered gear by providing the utmost support and comfort to runners. It is a brand dedicated to inspiring people whether beginners or elite to run and be active.

Endorsed by world-class athletes such as four-time World Ironman Champion Chrissie Wellington. It was also recognized as the #1 brand in the specialty running retail in the US reflecting that the brand stays true to its objective of offering the best running gear and continues to be a trusted brand by many runners.

The newly opened concept store in Manila offers a wide selection of Brooks running shoes, apparel and even running accessories for your running needs.   Featuring the “Running Lab”, a technically advanced system that determines one’s foot type and stride using a a footprint scanner and a high-speed video gait analysis to recommend the right shoe for every customer.

 

The launch was attended by sports enthusiasts and Philippine brand ambassador Ms. Jennyly Mercado,  Ironman top Filipino finisher August Benedicto, Southeast Asian Games long-distance running multiple gold medalist Eduardo “Vertek” Buenavista.

A fashion show was the highlight of the event, a showcase of the best Brooks running gear, which includes awarding-winning footwear selection such as the Brooks Pure Project collection and the best apparel of the season.

 

I’m looking forward having my first Brooks running shoes  and revisiting the concept store to try the Running Lab. How about you?

About the product:
Brooks is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide. A subsidiary of Berkshire Hathaway Inc., founded in 1914 and is headquartered in Bothell, Wash., near Seattle. Visit www.brooksrunning.com for more information, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (Brooks Running).