Join Flourish Pilipinas & Bake it Fun In the Philippines


Flourish PilipinasDid you know that our favorite snacks Chippy, Nova and other snack foods under the Jack ‘n Jill mega brand, Nissin and Payless instant noodles, as well as Hunt’s tomato-based products; the thirst quencher C2 Cool & Clean Green Tea and other coffee and ready-to-drink products are manufactured by the renowned and leading multinational company, Universal Robina Corporation.

Universal Robina Corporation- Flour Division (URC), a renowned flour millers in our country together with the Department of Tourism’s Tourism Promotions Board formally launched Flourish Pilipinas, a campaign that recognizes and celebrates Filipino flour- based delicacies either through time-tested traditions or bold innovations. Held at Crowne Plaza in Ortigas and attended by executives of Universal Robina, with Isay Alvarez and husband Robert Sena serenading the guests.


Flourish Pilipinas encourages chefs, restaurateurs, bakeshop owners and operators, food technicians, culinary students, and other food professionals to integrate locally available ingredients to their flour-based products such as: Pizza ala Bagnet, Lechon Quiche, Kesong Puti Malunggay Buns, Yema Ube Pastel, Halo Halo Cake, Durian, Raisin Cookies and other mouth-watering delicacies.


Supported by Bakewell, Brim, Corman Butter, Kitchen Aid, McCormick, Saf Yeast, Suchero, Tulip Chocolate, US Wheat Associates and Yummy Magazine, this campaign has two major projects, the Baking Competition and the Baking Academy.

This summer, URC invites baking enthusiasts to join URC Flourish Pilipinas baking competition. A nationwide baking competition with three main categories will be conducted. The Professional Categories that are open to professional pastry chefs, bakery and bakeshop owners and pastry instructors include:

  • Globe Award – For Recipes using hard flour (URC’s Globe or Blend 100 Flour)
  • Sampaguita Award - For Recipes using soft flour (URC’s Sampaguita Flour)
  • The Student Category is open to students enrolled in courses for hotel and restaurant
    management, food technology or the culinary and pastry arts.
  • Daisy Award - For Recipes using cake flour (URC’s Daisy Flour)

Here’s how to join the contest:

Contestants must fill out an entry form which can be accessed through the recipe contest tab in the URC Flour/Flourish Pilipinas Facebook Page. It can also be downloaded from the URC Website. Finally, entries can be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla Andrea at

All entries submitted will automatically become the property of Universal Robina Flour Division.

Deadline for submission of entries are as follows:
For GMA and Luzon – April 30, 2013
For Cebu and Davao – May 31, 2013

Baking Competition Finals
Should a contestant’s entry be chosen as a finalist - entry, he or she must agree to
participate in a bake-off in the following areas:

  • GMA - June 15
  • Baguio – July 6
  • Cebu - July 27
  • Davao - August 10

Prizes: Winners shall each receive P10,000 in cash, Kitchen Aid Mixers and other prizes from

Winning entries will be featured in a 2014 URC Calendar.


A nationwide baking academy will also be conducted among selected bakery owners,
pastry chefs and students in the following areas:

  • GMA - June 15
  • Baguio – July 6
  • Cebu - July 27
  • Davao - August 10

These academies will feature exciting lectures and demos from top pastry chefs on the
latest baking trends and innovations.


For more information, interested parties may visit the Flourish Pilipinas Fan Page or
email Kayla Andrea at or call Kayla at (02) 892 -58-42 / (02)
813-49-30 or text 0916-483-8333

** some photos are taken from Universal Robina’s Official Website


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