Tech This Week: IMMAP Launched "The Only Book You'll Need for Digital", Shopping at Amazon Using PayMaya

Back in my grandparent's days, books are primary the sources of all information. They would visit a local library to study and research for school paper. Today, books are left in the shelves getting dusty. With technology, we can easily find hundreds of information from various sites.

Ten years ago, I never thought I can create my own space where I can share valuable information made more interesting with good photos and videos. Same month ten years ago, I started this blog. No one taught me how to do it until I started making new friends in the community. They are generous to share their knowledge on blogging. Because of them, my blog had a better template. I also bought my own domain with the help of a blogger friend.

IMMAP Launched "The Only Book You'll Need for Digital", the book that doesn't exist.

The Philippines’ premier digital marketing organization, the Internet and Mobile Marketing Association of the Philippines (IMMAP), launched its first-ever book, The Only Book You’ll Need for Digital, just in time for the Manila International Book Fair. But here’s the catch: the book doesn’t actually exist.

“Given how dynamic the landscape is, an actual book on digital would be outdated by the time it was published," says IMMAP President and Unilever Philippines Media Director Dennis Perez by way of explanation. 

“But that’s why IMMAP is here. As a member, whether you’re a big company, a startup, or an individual, IMMAP membership grants you access to a community where we can learn, collaborate, and navigate digital together.”

Leigh Reyes, President of MullenLowe TREYNA

Indeed, according to MullenLowe TREYNA’s Leigh Reyes, whose agency has produced classic ads like “Makulay ang Buhay”, “Best practice isn’t only found in a book. In our digitally accelerated world, best practice is created every day.” 

Crediting the IMMAP’s role in helping his company stay ahead of the curve in a rapidly-shifting landscape, Angkas Chief Transport Advocate George Royeca said, “As a member of IMMAP, our company learned how to maximize digital from those who had already made it work for their businesses.” 

Comprised of over 300 major companies and individuals from across multiple industries, IMMAP is constantly providing members with education and networking opportunities that no physical book could ever provide.

Among the organization’s signature projects and events are the Boomerang Awards, which recognize Digital Excellence; the Digital Measurement Board, which informs businesses on digital metrics that matter; and DigiCon, the Philippines’ largest annual digital marketing and advertising convention, which attracts speakers and participants from all over the world. For more information on IMMAP and its membership benefits, visit, or contact Yam Nava at

Digital is a big word. I don't think we can summarize everything and put it into one text book. Congratulations to IMMAP for the successful launch of their book that doesn't really exist.

Black Friday Sale at Amazon

The Black Friday Sale is one of the best time to do your annual shopping at I tried shopping at Amazon a few years back, (you can check my review here). It was nice to receive a parcel from the USA. This year, I wanted to get an Instant Pot for myself.

I saw this Instant Pot Ultra 10-in-1 on sale in Amazon at $99.99 from original price of $149 plus $63 shipping fee to the Philippines. The Instant Pot Ultra 10-in-1 is not yet available in the Philippines so I'm thinking if I should get it now.

Instant Pot Ultra 10-in-1 on sale in Amazon
Instant Pot Ultra 10-in-1 on in Amazon

When you shop on using your PayMaya virtual or physical card from 4:00 PM on November 27 to 3:59 PM on December 1, 2020, you can get a 15% discount of up to USD$25 on top of the amazing deals you can find on the site. All you have to do is enter your shipping address in the Philippines and use the discount code PYMY15 upon checkout for a minimum purchase of USD$50 (before taxes, shipping and fees).

You can use your PayMaya to shop at Amazon.
You can use your PayMaya to shop at Amazon.

PayMaya is the first Philippine eWallet to collaborate with, offering an even more rewarding experience to Filipino customers.  Whether you’re looking for a nifty new gadget to give to a loved one, or unique US products for yourself, you can already start adding these to your cart and enjoy additional discounts from PayMaya especially since the holidays are just around the corner.

To start shopping with these awesome deals, just go to Getting a PayMaya account and taking advantage of this year’s Black Friday sales is easy. Just download the PayMaya app from the Google Playstore or App Store. To find out about all the perks and rewards you can get through your PayMaya account, visit or follow @PayMayaOfficial on Facebook, Twitter, and Instagram.  

Make shopping fun and convenient with PayMaya. Remember to buy only the things you need. Share your shopping haul, I would love to read your comments.


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