Eddie Bauer Opens at SM Aura

Few days before my birthday, husband and I decided to have lunch at Todd English in SM Aura since we're also attending the branch opening of a popular travelware Eddie Bauer in the evening. Eddie Bauer is a great brand, a popular gear and outdoor clothing with over 370 stores in US and Canada.

Eddie Bauer, SM Aura Opens

Eddie Bauer, SM Aura Opens

Eddie Bauer is expanding its reach globally. Recently, it launched the brand locally at its second-store in Southeast Asia, SM Aura Premier, through a special media preview held last July 21, 2014.


Eddie Bauer, SM Aura Opens

Eddie Bauer, SM Aura Opens

Just before the main event and fashion show, we were able to visit the new branch and found out how pretty Eddie Bauer products are. The clothes are really of high quality and worth the price tag. 

Eddie Bauer, SM Aura Opens

Eddie Bauer, SM Aura Opens

While walking at the Eddie Bauer store, I found these lovely shirts and skirts. I think, they are very comfy to wear. :)

Eddie Bauer, SM Aura Opens

Eddie Bauer puts in a significant amount of effort to ensure exceptional quality to each of its products. Divided into three categories namely, 
First Ascent - Guide built, Guide trusted
Travex – Made for trek & travel
Outdoor – Inspired by adventure

Eddie Bauer offers a full range of styles that elevate the performance and complement the casual wardrobe of an outdoor adventurer. From classic outerwear and the legendary down jackets, to casual denim, polo shirts and khakis, Eddie Bauer is a go to brand for stylish casual outdoor wear

Eddie Bauer, SM Aura Opens

The fashion show highlights Eddie Bauer's Spring Summer 2014 Collection.

Eddie Bauer, SM Aura Opens

Eddie Bauer, SM Aura Opens

Eddie Bauer, SM Aura Opens

Guests enjoyed Eddie Bauer's pop-up gallery, highlighting the brand's history and its contribution to the world of outdoor adventure. There were signature collections and artifacts, too!

Eddie Bauer, SM Aura Opens

Eddie Bauer, SM Aura Opens

Eddie Bauer, SM Aura Opens

Eddie Bauer, SM Aura Opens

Eddie Bauer, SM Aura Opens

Find out more about Eddie Bauer, you may visit Eddie Bauer SM Aura Premier (2/L), Eddie Bauer SM Megamall (3/L Mega Fashion Hall), R.O.X. Bonifacio High Street, R.O.X. Ayala Cebu, R.O.X. Camp John Hay Baguio and R.O.X. Centrio Cagayan De Oro.

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Check out this Eddie Bauer shirt I wore going to Remington Hotel for my birthday staycation.

OOTD Wednesday:
Eddie Bauer Shirt
Landmark Shorts
Praiaz Shoes
Shoulder Bag from Korea (hubby's birthday gift)

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