Breeze Nationwide 1 Laba Day + Get a Chance To Win a Washing Machine!

I missed the big event of Breeze last Saturday. They treated more than 19,000 hardworking moms across the Philippines to a day of rest, games and exciting surprises at the first-ever 1 Laba Day. Our #SigeSaMantsa detergent brand took care of their laundry chores, washing a total of 481,536 clothes, in a series of events held simultaneously in multiple barangays in Metro Manila, Pangasinan, Batangas, Cebu, and Davao.


In Manila, celebrity moms and surprise guests, including Sige Moms Christine Bersola-Babao, Gladys Reyes and Dimples Romana graced the nationwide events. At Barangay Commonwealth in Quezon City, radio DJ Laila Chikadora also kept the crowd entertained with her witty jokes and led the fun bingo games where moms won bicycles, skateboards, inflatable swimming pools and other toys for their children. These prizes were meant to encourage moms to be Sige Moms who let their kids play and go on exciting adventures.



While the moms enjoyed their day off from doing the laundry, Breeze Laba Ladies and Laba Machines, sponsored by campaign partners Electrolux, LG, Whirlpool and White Westinghouse, took care of washing their clothes.

1 Laba guarantee 

Breeze with ActivBleach empowers mommies everywhere to take on their endless tasks, removing even the toughest of stains in just one wash. Safe for both white and colored clothes, Breeze has a four-enzyme technology that removes more types of stains and a patented whitening technology that delivers visible whiteness in just one wash.

Breeze with ActivBleach is also the first and only detergent brand with melamine perfume encapsulation technology that blooms in wash and bursts in wear, making sure that clothes keep smelling clean and fresh even when worn. It even has a unique active system for better foam profile and quicker lather, plus percarbonate TAED bleach that takes out bleachable stains without harming the environment.

Win a washing machine from Breeze!


Mommies, how about a brand new washing machine for you and your family? From September 1 to 7, 2014 you can win a washing machine from Breeze in the Breeze 1Laba Challenge promo. To join, participants simply need to like the official Breeze Facebook page www.facebook.com/breezephilippines.

How to join?

  1. Look for the 1 Laba Day status update
  2. Leave a comment on the post, with a photo of yourself doing the 1 Laba pose holding a Breeze pack. 
  3. Use the hashtag #Breeze1Laba 


What are you waiting for, join na!

Remove those stains in just one wash with Breeze with ActivBleach, available in three (3) sizes at supermarkets and groceries nationwide: 70g, 700g and 1450g packs.


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