Julie’s Bakeshop and WFP Team Up to Fight Hunger in the Philippines

The United Nations World Food Programme (WFP) and the Philippine’s largest bakery chain, Julie’s Bakeshop, have entered into an innovative partnership to fight hunger in the country.

On November 22, Julie’s Bakeshop launched a new product called Julie’s Bayan Sliced Bread, and will donate two pesos to WFP for every loaf of Julie’s Bayan Sliced Bread sold.

Julie’s Bakeshop Founder Ms. Julia Gandionco

Proceeds from this initiative will exclusively benefit school children in conflict-affected areas of Central Mindanao through WFP’s Emergency School Feeding (ESF) programme, which provides on-site nutritious meals in targeted elementary schools in Lanao del Norte, Lanao del Sur and Maguindanao. WFP implements its school feeding programmes in partnership with the Department of Social Welfare and Development and the Department of Education as well as the non-government organization Community Family Services International.

KC Concepcion World Food Programme Ambassador

National Ambassador for Hunger Ms. KC Concepcion was present at the said event.
The ESF Programme helps to bring children back to school after a protracted period of displacement in 2008/2009. With the participation of Parent-Teacher Associations, it promotes a sense of normalcy in the lives of the families of the school children and enhances their participation in class.

Julie’s Bayan Bread is packaged with a WFP logo, raising awareness of WFP’s central role in the fight against hunger and providing customers with an easy way to get involved.

Julie's Bayan Bread

According to the Food and Agriculture Organization of the United Nations, there are around 12 million undernourished people nationwide. Julie’s Bakeshop supports efforts to reduce their number in Mindanao, where WFP is currently assisting around 80,000 school children. “We hope this partnership can pave the way for the further opportunities for the private sector and WFP Philippines to fight hunger in the country.” said Gandionco.

Julie’s Bakeshop was founded in 1981 and has more than 500 bakeshops nationwide. The opening of the first full franchise Julie’s Bakeshop today on June 24, 1988, in Camiguin Island was a trend-setting event – one of the keys to Julie’s exceptional boom that solidifies its nationwide market reach and leadership position in the bakeshop industry. Now regarded as among the hottest franchised business for entrepreneurs, Julie’s Bakeshop provides full management and marketing support to franchises through its corporate organization,Julie’s Franchise Corporation (JFC).  -  taken from the Press Release

With fellow bloggers Aylin, Janese, Julie’s Bakeshop Founder Ms. Julia Gandionco, yours truly and Jing during the Fighting Hunger Together event held at the Crowne Plaza, Ortigas, Philippines.

Bloggers and Julia Gandionco

For more details log on to www.wfp.org/rss and follow on Twitter @wfp_media and @wfp_philippines. Visit their website at http://juliesbakeshop.net or “like” them on Facebook, Julie’s Bakeshop Official Fan Page.


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