LookBook, A Fashion Show at SM City Fairview


SM City Fairview will hold a fashion show today August 24, 2012, 6pm at the Annex Atrium, entitled “LookBook”. It aims to promote the mall’s fashion retail stores and make it a fashion haven of the North East Metro in the long term.

SM City Fairview LookBook

Featuring the latest trends with the over-all concept hinged towards digital and new media such as Facebook, Instagram, Twitter and Word Press.

We read many fashion blogs, comment on fashionista’s photos wearing their lovely shoes and clothes every time they share it on Twitter and Facebook because fashion trend completes when shared to everyone.

The show will feature SM City Fairview’s mix of foreign and local brands and their newest collections such as Charlie, Elle Girl, Folded & Hung, Mags, Oxygen, Penshoppe, Plains and Prints, Regatta, Sanuk, Scoop Project, Sketchers, Tomato, Una Rosa, SM Accessories, SM Men’s Fashion – Just Delivered Jeans and my favorite brand Celine (CLN).

The event will be presented into different segments that will echo fun, young and vibrant tones. 

  • Fashionably Chic
  • Prep For School
  • National Party Day
  • Casual Craze

Also, Philippine Fashion Week Designer and stylist of the stars, Jot Losa will take part in the fashion show as he is tasked to do the styling.

See you at SM City Fairview! Watch out for my post-event blog post.


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