LookBook, The Fashion Show at SM City Fairview



LookBook, The Fashion Show at SM City Fairview

SM City Fairview is quite far from my place - Makati but with the invitation to watch a fashion show which I became interested, I didn’t think twice. The show was presented by SM City Fairview and the mall’s retail stores and brands.

I still remember the last fashion show I attended at SM Mall of Asia, it was a kid’s fashion show though.

LookBook Fashion Show at SM City FairviewLookBook Fashion Show at SM City Fairview

LookBook, the fashion show at SM City Fairview promotes the mall’s fashion retail stores and make it another fashion haven in the Metro.

LookBook Fashion Show at SM City Fairview

The latest trends with over-all concept put together towards digital and new media such as Facebook, Twitter and Instagram and blogs such as Word Press. Have you read blogs featuring OTD or outfit of the day? I have a friend who loves to share and talks about her clothes and style.

LookBook Fashion Show at SM City Fairview

The show was presented into different segments featuring the following brands: Charlie, Folded & Hung, Elle Girl, Mags, Penshoppe, Oxygen, Plains & Prints, Regatta, Sanuk, Scoop Project, Tomato, Sketchers, UnaRosa, SM Accessories, SM Men’s Fashion and Celine.

LookBook Fashion Show

Folded & HungLookBook Fashion Show: Folded & Hung

SM AccessoriesLookBook Fashion Show: SM Accessories

Sketchers LookBook Fashion Show: Sketchers

Special gusts includes Wilma Doesn’t, Ria Bolivar, Hideo Muraoka and Daniel Matsunaga.


LookBook Fashion Show: Una RosaLookBook Fashion Show: Una Rosa

Scoop Proj and Celine

LookBook Fashion Show: Scoop Proj 31-SAM_1139 

SM Men’s Fashion

SM Men’s Fashion

Overall, it was a successful event. Congratulations to SM City Fairview!

LookBook Fashion Show


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