Via Venetto: Proudly Filipino Shoe Brand

I heard a lot of inspiring stories of how Marikina shoe industry became successful in the industry - hard work and dedication. My mom and our titas of Manila would tell us to find Marikina-made shoes every time I need a pair of stylish shoes for a new look.

They would raved about Marikina shoe styles and designs and how comfortable it is to wear even on a long day. There's no other feeling than being proud to wear Filipino shoe brand such as Via Venetto.

The artful and highly skilled craftsmen of the Marikina shoe industry have not only stood the test of time, but have continued to thrive because of their dedication to the art and craft of shoe-making guided by a commitment to remarkable quality.

This is the basis upon which Via Venetto has made its own legacy. Generations of stylish Filipinas have completed their looks in grand fashion or quiet elegance by means of a pair of Via Venetto shoes. Both the grand dames of high society and the trailblazing millennial ladies have all been touched by – and have experienced – the distinctively unique sensation and feeling of wearing VIA VENETTO shoes.

Each and every pair of these shoes of “art executed in leather” has been shaped by the vision of Tsarina “Tsin” Pajaro-Inocian, and executed by the skillful hands of the Marikina craftsman on the world’s finest leather, guided by an uncompromising eye for detail.

Tsin has brought all her experience as a graduate of the College Fine Arts, UP in crafting shoes, working closely with her team in the creation of undeniable beautiful, comfortable and durable shoes that find themselves on the feet of stylish ladies of all ages. These ladies have a keen awareness of self-worth, and therefore do not settle for the mass-produced and the common-place.

Via Venetto shoes unite the modern with the classic, and promise the highest level of quality that can only come from dedicated skilled craftsmen, fine quality leather and continuous innovation.

Flaunt your favorite Via Venetto shoes and share your stories on the comment section below. We would love to hear them.


  1. Ang ganda nmn po nyan, super tibay tlga ng marikina made na sandals and shoes

  2. i like the style of their shoes, madalas ko nakikita eto sa mall and nkkaproud lang na Pinoy made. Marikina made shoes are excellent in quality and designs. Nung probinsya palang kami,,our Tita supported us by sending gamit sa school including shoes and im proud to say noon palang nakagamit na kami ng shoes na matibay.

  3. Good Quality po tlaga ang Marikina Made in Pinoy ..Basta Likha ng Pilipino The Best po tlaga sa Tibay at Ganda 💗💗


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